methodology
in general:
carrying out different studies with target groups and spot checks by chance. Determination of:
- Acceptance of web-sites
- Tests on layouts, text- and packaging presentation
- Collection of ideas toward new products
- Customer Relationship Services
We use two different methods:
1) online panel
A pool of participants taking part in multiple online-surveys.
pro's:
selection of respondents according to customers quotation, nationwide distribution, fast returning, optimum costs, optimum delivery date, Live-statistics
con's:
'panel effect' ( representativity )
2) Questioning of non-panelists via internet
a questionnaire is put down on (customer's) website, where non-panelists are allowed to click to a link.
pro's: non-panelists, Live-statisics
con's: returning possibly not enclosable, quotation impossible
Both methods are similar or identical:
respondents fill out a special questionnaire via internet. The online-panelists are invited by eMail, non-panelists are motivated to take part by a link on the corresponding site.
After answering all questions the questionnaire is sent back to prorata by mouse-click.
Internal control of participants.
Fees or incentives (or competitions) are arranged.
Prorata has developed an own dynamical software, so customers are able to get a live observation of returns and development of results (Live-statistics).
In this case the customer gets an own authorization-ID
3) Innovative method
Transmitting classical methods of market research into the internet,
e.g. group discussions in chatrooms:
Participants are invited by eMail, to meet in internet at a fixed time and to discuss a theme. Customer or Prorata are allowed to appoint a presenter. All comments are stored and can be edited.