the market research with system

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Professional marketing requires consistent market and product research.

We develop a suitable concept with the client: Not only when, how, and where do we determine to ask questions, but we also seek and develop a customized solution.

Objective:
To assess the acceptance of products, logos, claims, packaging, concepts, and even services as a decision-making aid for marketing and product development.

Method:
Ad hoc market research and panel research;
Field test

Sample:
Regionally, we have established a panel of over 2.000 households in the East Westphalia region, which is regularly visited and monitored by trained interviewers.

Result:
Standard analyses –> frequency tables, cross-evaluations, graphics, statistics, special analyses upon client request, statements, and recommendations.