the classical market research
in brief:
professional marketing needs consequent market and product research. Prorata P&S develops a suitable concept in cooperation with the customer: It is not only fixed when, how and where we ask, but also the ideal solution of customer's demand will be found.
intention:
Checking the acceptance of products, logos, claims and also service for decisions in marketing and product development.
method:
Ad hoc – market and panel research: field, studio, CATI, products, packages, labels names, logos, claims, concepts, B2B, international research and coordination.
results:
standard analysis – tables and texts, crosstables, graphics, statistics, statements and recommendation.